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Soon after the Tribune went out of business in 1966–67, Felker and his partner, Milton Glaser, purchased the rights with money loaned to them by C.
Gerald Goldsmith (Barbara Goldsmith's husband at the time), and reincarnated the magazine as a stand-alone glossy.
It was a recurring problem of what Wolfe, in 1972, had labeled "The New Journalism." In 1976, the Australian media baron Rupert Murdoch bought the magazine in a hostile takeover, forcing Felker and Glaser out.
A succession of editors followed, including Joe Armstrong and John Berendt.
In 1980, Murdoch hired Edward Kosner, who had worked at Newsweek.
Murdoch also bought Cue, a listings magazine founded by Mort Glankoff that had covered the city since 1932, and folded it into New York, simultaneously creating a useful going-out guide and eliminating a competitor.
In 20, Michael Wolff, the media critic hired by Miller in 1998, won two National Magazine Awards for his column.
Its websites—NYmag.com, Vulture, the Cut, and Grub Street—receive visits from more than 14 million users per month.
After several months' search, during which the magazine was run by managing editor Peter Herbst, K-III hired Kurt Andersen, the co-creator of Spy, a humor monthly of the late 1980s and early 1990s.
Andersen quickly replaced several staff members, bringing in many emerging and established writers (including Jim Cramer, Walter Kirn, Michael Tomasky, and Jacob Weisberg) and editors (including Michael Hirschorn, Kim France, Dany Levy, and Maer Roshan), and generally making the magazine faster-paced, younger in outlook, and more knowing in tone.
Breslin became a regular, as did Gloria Steinem, who wrote the city-politics column, and Gail Sheehy. Barbara Goldsmith was a Founding Editor of New York magazine and the author of the widely imitated series, "The Creative Environment", in which she interviewed such subjects as Marcel Breuer, I. Pei, George Balanchine, and Pablo Picasso about their creative process.
(Sheehy would eventually marry Felker, in 1984.) Harold Clurman was hired as the theater critic. Gael Greene, writing under the rubric "The Insatiable Critic", reviewed restaurants, cultivating a baroque writing style that leaned heavily on sexual metaphor.
Founded by Milton Glaser and Clay Felker in 1968 as a competitor to The New Yorker, it was brasher and less polite, and established itself as a cradle of New Journalism.